Every post planned, previewed & approved.
For social media managers, agencies and creators who post for clients. Plan the month, show every post exactly how it’ll look, and get the yes — without chasing it through DMs, email and Slack.
- Free for your first client
- No card needed
- Clients never need a seat
- X
- TikTok
- YouTube
- X
- TikTok
- YouTube
Your approvals live in six apps. They shouldn’t.
Email threads, Instagram DMs, a Slack channel and a spreadsheet with seven versions. The client can’t picture the post, you can’t find the answer, and nobody’s sure what actually went out.
One plan, one decision per post, one record of who said yes. No more screenshots as proof.
From brief to published, in three moves.
- (01)
Plan the month
Pick the month and pin the one goal it serves. Fill the days; the format of each post is worked out from its media, and every post is checked against each network’s rules while you write.
- (02)
Send it for review
One send puts the whole month in front of the client. They see each post as it will actually appear, and answer every one with approve, request changes or reject.
- (03)
Publish what was approved
Approved posts go out on schedule to the client’s own accounts. If one network hiccups, a retry only touches that network — nothing is ever posted twice.
Everything between the brief and the post going live.
Content calendar
Day view for writing, month grid for reviewing — one screen, one switch.
Client approvals
Approve, request changes or reject — on the post, in one click.
Post previews
Previews for Instagram, Facebook, X, LinkedIn, TikTok and YouTube.
Publishing
Each client connects their own accounts — no shared logins.
Media
Import from Canva and Google Drive, or design in Adobe Express.
Collaboration
A conversation thread on every post, shared with the client.
Analytics
Post-level reach and engagement, per network.
Built around one question: does this go out?
- 6
- networks previewed exactly as they publish
- 3
- answers per post: approve, change, reject
- 1
- click for a client to decide
- $0
- for every client approver, on every plan
Made for the people who make the content.
Pay for your team. Never for your clients.
Run client social media with less back-and-forth.
- 01How to build a social media approval workflow clients actually useRoles, review batches, deadlines, revision rounds and the emails to send — the process that gets a clear yes on time.9 min
- 02How to plan a monthly social media content calendar for a clientGoal first, then pillars, cadence, formats and a worked example month — through to the review hand-off.7 min
- 03Social media post limits: captions, image ratios and video lengthCaption length, truncation, aspect ratios, video duration and media counts for all six networks.6 min
- 04Why agencies outgrow the spreadsheet content calendarWhere Google Sheets breaks down for client work, what to look for instead, and how to switch mid-retainer.5 min
Common questions
What is Tomatillo?
Tomatillo is a content calendar and client approval tool for social media managers, agencies and creators. You plan each client’s month, the client sees every post exactly as it will appear on each network and approves it in one click, and approved posts publish to the client’s own accounts.
Do my clients pay, or need a paid seat?
No. Client approvers are free and unlimited on every plan. Only your own team — owners, admins and editors — use seats.
Which social networks are supported?
Instagram, Facebook, X (Twitter), LinkedIn, TikTok and YouTube. The Free plan covers Facebook and Instagram; Pro and Agency include all six.
Is there a free plan?
Yes — one client workspace with one team seat and unlimited approvers, free for as long as you like. No card is needed to start.
Get next month approved before it starts.
Start free with one client. No card needed — upgrade when the client list grows.